Why you need a copywriter
Good writing sells. Whether it’s website copy, a brochure, or a sales letter, copywriting is the voice of your business – so you’ve got to get it right.
Copywriting takes up time, though, which is why so many projects grind to a halt as soon as they come to the writing. Frustrating, isn’t it?
It doesn’t have to be.
Percolate provides a range of copywriting services to take the writing load off, so that you can get on and do what you need to do.
Whether you’re looking for copy that sells, informs, or entertains, get in touch and I’ll find words that work for you.
Featured Work
What’s Fresh
What's Fresh is a resource for New Zealand shoppers to learn about seasonal produce. I wrote all the copy on this site in a friendly, informal style, while ensuring the copy was informative.
Golden Homes
Golden Homes, one of New Zealand's longest-operating home building companies, needed new copy for their website redesign.
Wintec Circle
I wrote website copy for the newly-formed Wintec Circle, an association for Waikato Institute of Technology alumni, to explain the function of the Circle as well as the benefits of joining.
About
Thanks for visiting! I'm Lucy Smith, the copywriter behind Percolate.
Percolate is based in Hamilton, New Zealand, but I've worked in Auckland and Wellington, and through the wonders of modern technology I've done copywriting for clients in the United States, Australia, and throughout New Zealand.
And because I'm a freelance copywriter, you only have to hire me for the copywriting projects you actually want me to do. That's all. But if you're looking for design to go along with your copywriting, I can point you in the right direction.
Effective copywriting is powerful. Make me your copywriter, and find out why.
Recent Blog Entries
- When marketing works
September, 2012 • 2 comments - How to write a press release journalists will thank you for
March, 2012 • 0 comments - Writing copy for other audiences
September, 2011 • 0 comments
- Writing new copy for my new site! Hard job, but man, it'll feel good when it's done. 5 days ago
- Could we please declare a moratorium on the use of 'impactful' in copy? 'Powerful' is a much better word. More powerful, even. 5 days ago
