Frequently Asked Questions

If you’ve got a question, you might able to get it answered right now.

But if your question isn’t here, you’re always welcome to contact us.


Have you written copy for my industry?

Chances are, yes. We’ve written copy for a lot of diverse industries, including fashion, construction, health, education, sports, travel, and software. (Every pub quiz team should have a copywriter on board.)

But even if we haven’t, it shouldn’t really matter. In fact, it might even help. Rather than bringing in stacks of pre-acquired knowledge and assumptions, we can look it from the perspective of a brand-new prospect. And then we might just find you the money shot.

How do you charge?

Normally we’ll quote a fixed fee for the project, which includes background research, drafting the copy, and up to two rounds of revisions. A lot of factors go into quoting, including the length of the copy, its intended purpose, and the nature of the project itself, which makes it hard to give generic rates.

If you prefer, we can offer an hourly rate, but most clients like a fixed cost that they can work into their budgets. You won’t have any surprises when the invoice arrives. And nobody loses out if the muse is delayed, or arrives ahead of schedule.

Percolate isn’t the cheapest copywriting service you’ll find – just to put it out there. But in saying that, our fees are fair for the personal service you’ll receive, the bespoke copy, and the skills and expertise we bring to the project. It’s an investment into a business asset and you’ll find the benefits stack up well against the costs.

You can get more of an idea of our pricing here.

What’s the process?

When you come to us with your project, we’ll discuss it with you (over the phone, email, or Skype – whatever works best for you) and put together a quote for the fixed fee. We’ll give you an opportunity to read our terms and conditions, and once you’ve confirmed you’re happy, we’ll invoice you for the deposit. After we’ve received that, we’ll get you to brief us (though depending on the project, sometimes we’ll get you to brief us before invoicing for the deposit).

We can either interview you or send you through a questionnaire to fill out. It’s in-depth, and it’ll probably take you a little time, but nobody’s better placed to help us than you are. We can’t pull information out of the air!

The purpose is to give us the background information on your company and the project, and on what you’re expecting from us. We’ll summarise it and get you to sign it off, so we’re all on the same page.

When we’ve drafted the copy, we’ll send it to you for review. And once you’ve signed off on it, we’ll send you your final invoice. Once that’s settled, the copy’s yours.

Then you can talk to us about your next project…

How long will the copywriting take?

Like the fee for a project, the timeframe depends on a variety of factors: how much research is required, how well you brief us, the size of the project, and how long it takes for you to review the copy. Generally, most projects are done and dusted within a few weeks – sometimes more, sometimes less – but let us know what you’ve got in mind and we can be more specific. We’re excellent with deadlines and are happy to work to reasonable timeframes.

We will take on rush jobs, depending on the time available, but these do incur an additional fee.

When can you start?

Usually we can make a pretty swift start to the project. Before we get to work, we ask either for payment upfront or a 50% deposit of the agreed fee, and once that’s cleared we’re normally on the job within a few days.

What if I want to make changes to the copy?

Your feedback is always welcome and appreciated. Writing is subjective, we’re not precious about our work, and we usually expect that there’ll be some tweaks to make – that’s why we include up to two rounds of revisions in our fixed project fees.

That said, if (in our professional opinion) we don’t agree with your suggested changes, we’ll let you know. Everything’s written with your target audience in mind, and in a way that we think will resonate with them. We’re always happy to explain why we’ve chosen to take a particular tone or angle.

Can we meet up to discuss our project?

If you’re in Hamilton or the greater Waikato, certainly. It’s not always absolutely necessary, but it’s nice to meet face-to-face.

If you’re in Auckland or elsewhere, we’re happy to come and discuss larger, confirmed projects.

Why Percolate?

The word ‘percolate’ is usually associated, of course, with coffee. Which is appropriate, given how much of the stuff is consumed in the office between Monday and Friday. (And on Saturday and Sunday outside the office, if we’re being honest here.)

But it also means to let an idea spread. And that’s what copywriting is really about: ideas, and getting them out to the people who need to hear them.

Let’s get that project of yours underway.

Get in touch now