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“myPractice is a Practice Management System for Allied Health Professionals in Australia. We engaged Lucy to write copy for our Home Page as well as our individual landing pages for each Health Discipline. The goal being to drive traffic to our Trial Download. The results speak for themselves. The copy provided for the myPractice website was A/B tested against our existing landing page copy and we saw an increased retention rate of 22% as well as an increase in Trial downloads of 42%. We highly recommend Lucy. She is a thorough professional in all aspects of her research, preparation and communication.”